Focus on Protein in 2014

It’s time again for making resolutions for the new year.  If you are like most, diet and exercise will fall somewhere on your list.2014cleanstart-240x300

Studies are showing that there is an increased focus on the importance of protein in your diet, not only for weight loss, but for over-all health.  As you make your nutritional choices that align with your new year’s resolutions, take a read of this article from WebMD.

Whether you are looking for lean proteins or something exotic and interesting, we can find the right delicious and health conscious sections to meet your needs.   Give Sierra Meat & Seafood a call and they can walk you through the available options.  800-444-5687. 


Adventure in the Meat Aisle

Source:  Nielson

Diversifying palates and a focus on health in North America are driving increased demand for a range of atypical meats at the dinner table, introducing an element of adventure along the way.

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In the year ended June 29, 2012, sales of not-so-typical meats like buffalo, venison, duck and various offals (organ meats) grew an average of 6 percent in the U.S. and rang up more than $350 million in combined sales.

As Americans continue to focus on health and gain experience with exotic meats in restaurants—where most trendy foods get their start—the upward sales growth is staged to continue. By focusing on health-minded consumer demands and an understanding of regional, seasonal and cultural preferences, retailers can take charge as exotic meat market leaders.

HEALTHY ALTERNATIVES FOR HIGH SOCIETY

Health is a big driver of recent sales trends, as many consumers perceive exotic meats to be healthier protein options than traditional meats. According to a recent Nielsen study, couples and families with healthy lifestyles, as well as natural/organic households, purchase buffalo, venison and duck most, and these households tend to be affluent. Their exotic cuts of choice most often include ground venison and buffalo, buffalo steaks, venison medallions and tenderloins, and whole ducks.

Preferences for exotic proteins also appear to be migrating geographically. Buffalo had the greatest dollar sales in the western U.S. in 2012, but is now showing high growth in all regions except the East, where venison is more popular. A decline in buffalo distribution in the East, where venison had almost twice as many impressions (count of unique items selling) than other regions in 2012, has contributed to the trend.

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Durham Ranch mentioned in video

If you know Wyoming, you know about space.  In Gillette, we are home to the largest event facility in the West, CAM-PLEX.  Recently, they made a fantastic new promotional video that highlights not only the event center, but also our wonderful corner of the world… Wyoming.  The photography and videos are beautiful and breathtaking and we are honored to be mentioned in the clip as a neighbor!    Click to view it for yourself, and pay attention at 6 minutes, 35 seconds… you’ll hear a plug for our ranch!

https://www.youtube.com/watch?v=vdOTlsrny-g